Ged’s background spans senior commercial and marketing leadership across a range of established businesses and sectors. He brings a business-first perspective to AI, starting with the decisions, operating priorities and commercial outcomes that matter to the leadership team.

He works with owners, MDs, senior teams and boards to determine where AI fits, what deserves investment, what needs to be governed and how delivery should be coordinated. His focus is not more AI activity. It is better decisions, clearer ownership and evidence of value.